Business storytelling and creativity work hand in hand to ensure the success and long-run of your company. Here in this article, we will discuss the significance of both, so you form a better and more constructive idea about it.
Business storytelling
Crafting a story around data might seem quite unnecessary or a time-consuming effort, but they can help you to market your brand. The analytical influence may alone influence the decision-making abilities of your potential clients that will lead to better sales.
Here are the 3 most important aspects of business storytelling that any business owner should be aware of.
Business decisions cannot be based only on logic
Most executives still believe that business only run by analytics. While that might be true, but one cannot depend wholly on the logic as corporate survival often requires disruptive changes. Leadership is not just about providing a timely salary or other benefits or selling the best products, but it is also about inspiring people with stories regarding the formation of your business.
So, you cannot always inspire people with mind-numbing ratios or PowerPoint presentations. If you tell them your story with data, it will create a humane experience that is much stronger than a business relationship.
People don’t remember the numbers
Your company may have achieved double or triple profit than last year, but no one will remember the statics after a while. They will be more interested to talk about your journey of success instead of the statistics. Even if they mention the statistics, it will be only to make the story more interesting.
So, rather than telling the numbers, you must build a picture and a story around those numbers. That is why every entrepreneur or corporate personals must join the business storytelling course Singapore to refine their skills.
Stories engage your audience more
Although a good business argument will include numbers and statistics, they are typically approved around a story. Studies show that our brain is more connected to the stories than cold numbers. Our brains can process an image at a much faster pace when they are told around stories.
If you read the straight data that includes only numbers and stats, it will require your brain to decode everything. But when we read stories, our brain lights up and functions more efficiently.
Business creativity
Arguably creativity is the key factor to run your business and make profits. Most people think that creativity is only about taking up the paintbrushes and color the canvases at the studies. But creativity plays an important role to market your business and build a greater image for your company and that is why business creativity training is necessary.
Creativity and innovation
Have you ever heard of a business or a successful businessman that had great success with any innovative and unique ideas? The chances are very slim as it is almost impossible to build a brand image without any innovative ideas. Creative thinking will inspire you to implement innovative ideas around the workplace.
Business creativity is important
It is only the creative business ideas that set one company apart from the other. Without innovative and unique ideas, every company would follow the same path and the accomplishments would be zero.
Since the beginning of industries, creativity has played a major role and these days it has become more important than ever due to the rising competitions. The dependability of creativity becomes more crucial for a business when the base was constructed on innovative and ground-breaking technologies.
